Tuesday, March 28, 2017

The art and science of database maintenance: a case study

State lists are constantly changing, and it's a full-time job to keep up with the changes. The following shows what can happen with one state list in a one-year period.

40,804 Total agents at beginning of year
4,343 Agents relocated
12,608 New agent licenses
9,300 Agents not renewing their license
=64% LIST CHANGE!

Did you know... up to 30% of the lists obtained from state departments of insurance are undeliverable?

What does this mean to you? If you're using a list company that does not have Agent Media's experience and expertise in refining each state list, you can expect that nearly one in three pieces that you mail will never reach the qualified prospects you're targeting. That's a lot of wasted money on list acquisition, printing, and postage.