Agent Media and Agent's Sales Journal Partner With The American Association of Long-term Care Insurance To Open Sixth Annual Long-Term Care Insurance Market Study
Centennial, CO, May 9, 2011 — Agent Media and Agent's Sales Journal, products of Summit Business Media's Life & Health Insurance Network, have partnered once again with the American Association of Long-term Care Insurance (AALTCI) to provide the annual long-term care insurance (LTCI) study, that opens today.
The study surveys LTCI agents throughout the country, asking for their outlook on the industry, their experiences in the field, and what they need to be more successful. Complete results of the study will be featured in the July issue of Agent's Sales Journal—in print and online—and will be accompanied by expert tips on how agents can become involved in the LTCI market, sell LTCI more effectively, and find qualified prospects. In addition to the survey results, the issue will feature a complete LTCI Selling Guide.
"While the need for LTCI is one of the most universal issues in American society, the general public still doesn't seem to be getting the message, and agents need to work hard to help clients understand the value of purchasing LTCI coverage, especially when the clients are younger and rates are more affordable," said Andy Stonehouse, Editor for Agent's Sales Journal. "This year's study will help shed some light on the troubles agents face and some of the new opportunities for LTCI marketing."
"Information is one key to building a stronger and more profitable long-term care insurance market, and that is why we partner with Agent Media and Agent's Sales Journal each year to bring this study to life," said Jesse Slome, Executive Director for AALTCI. "The results of the survey will enable insurers, agencies and supporting organizations to best meet the needs of the industry in the years to come."
This is the sixth year that Agent Media and Agent's Sales Journal have partnered with the American Association of Long-term Care Insurance for the LTCI study. The AALTCI was founded in 1998, and is the national professional organization exclusively dedicated to promoting the importance of planning for long-term care needs. The group focuses on creating heightened product awareness among consumers, providing agent support, developing sales-related training and creating a forum where members can meet and share information.
ABOUT AGENT MEDIA
Twenty years ago, Agent Media set out to build a reliable database and marketing solutions company to serve the life, health, and annuity segments of the insurance industry. Today, the database has grown to over 1.8 million producers, representing nearly every licensed agent and registered representative in the U.S. Agent Media is now the industry leader — a one stop marketing resource for a wide range of direct marketing needs.
ABOUT AGENT'S SALES JOURNAL
Agent's Sales Journal provides sales-oriented how-to information to help independent insurance advisors expand their life, health, and annuity practices. The magazine's ongoing market research program allows the editors to quickly identify and respond to readers' needs and challenges in a rapidly changing marketplace. Comprehensive selling guides, unbiased insight from industry experts, timely feature stories, and a dynamic online presence give readers the information and ideas they need to grow their practices.
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Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit SummitBusinessMedia.com.